Setting the standard since 1962
Tore Ligaard AS has been setting the standard for doors and windows in Norway since 1962. From a small operation in Stjørdal, they have grown into Norway’s largest specialist retailer in their field, with eight locations, over 90 employees, and nationwide distribution to both private and professional customers.
Frontkom has been a proud partner in this journey for many years. We have worked closely with Ligaard to develop and maintain their CMS e-commerce store, ensuring a robust, scalable, and customer-friendly digital shopping experience. This collaboration established the foundation for even more innovation, helping Ligaard stay ahead in a competitive market.
A new way to shop
Today’s customers expect more than just a website. They want guidance, simplicity, and accurate answers without the frustration of endless searching. To meet these new expectations, we envisioned a simpler, more user-friendly way for customers to find exactly what they need, and partnered with Ligaard to bring that vision to life.
The idea? Let customers describe what they’re looking for in their own words, and instantly get personalized recommendations based on real expert knowledge.
Ligaard’s product catalog is vast and varied. With countless product types, sizes, materials, and features, helping each customer find their perfect match isn’t easy. Every project is different. Every customer has unique needs. Finding the right solution among so many options can feel overwhelming.
That’s where Tore comes in.
Meet Tore: The AI shopping assistant ✨
Tore transforms the way people shop for doors, windows, and accessories. Instead of clicking through endless menus, customers can now have a conversation. They can ask questions like “What windows are best for cold climates?” and receive helpful, tailored suggestions immediately.
Tore listens, understands, and recommends, making complex choices feel simple.
Smarter Shopping, Seamless Handoffs
Customers can add products to their cart directly in chat, and Tore hands off to human agents when needed — ensuring smooth, uninterrupted support.
Full Control, Secure by Design
Ligaard’s team monitors and improves Tore in real time via Frontkom’s AI Agent Platform. All data stays secure within the EU, fully GDPR and NIS2 compliant. The result: a smart assistant that’s always helpful, accurate, and on-brand.
24/7 Support, 4x More Conversations
Since launching Tore, Ligaard has seen chat volume grow over 4x while reducing the need for live agents by 92%. One-third of all chats now happen outside business hours, ensuring customers get help anytime — not just 8 to 16.
Higher Engagement, Happier Customers
Nearly 70% of chats receive positive sentiment, with only 1.5% negative. Customers find it easier to ask questions via AI, leading to faster resolutions and more confident purchases.
Full control through the AI Agent Platform Dashboard
Tore doesn’t operate alone. Behind him, Ligaard’s dedicated customer service team is not just monitoring conversations, they are actively managing and shaping Tore through the Frontkom AI Agent Platform dashboard.
In the dashboard, the team has full control over:
- Chat monitoring – Real-time tracking of active conversations, including user interactions and key events such as clicks, cart activity, and handovers to human agents.
- AI analysis – Deep insights into chat performance, user behavior, common questions, sentiment analysis, and trending topics.
- Source management – Full control over the assistant’s knowledge base, including manual documents, files, websites, and more.
- Instruction updates – Ability to tweak and refine how Tore responds to users.
- Data and analysis – Access to valuable metrics and reports to optimize the service.
Ligaard’s team also can control Tore’s knowledge, behavior, and evolution. Through the Frontkom AI Agent Platform dashboard, they can monitor conversations in real time, refine how the agent responds, and manage knowledge sources.
Every conversation, knowledge entry, and key metric is securely stored, providing complete transparency with no black boxes. Updates are fast and intuitive, ensuring the assistant always delivers accurate and up-to-date advice rooted in real-world professional expertise. It is a living system that continuously evolves through the hands of the people who understand their customers best.
Why customers love it
With Tore, shopping feels less like a task and more like a conversation. Customers get the right products faster and with less hassle.
The result? Higher satisfaction, more confident purchases, and an experience that feels fresh and intuitive.
Ready to meet Tore? ✨ (Norwegian only) Experience a new way to shop