About the campaign
When the coronavirus tightened its grip on the world in spring 2020, authorities introduced a range of measures. In Bærum, a local relief package was adopted – the Bærumspakken – aimed at helping working life, local businesses, and voluntary organisations in the municipality come through the COVID-19 situation as well as possible.
The result was a complete campaign called «Have it in Bærum». The idea is to highlight that everything you need can be found in Bærum, and that local businesses contribute to sport, culture, and the wider community.
What have we delivered?
- Communication strategy
- Visual identity
- Website
- Campaign planning and execution
- Social media
- Advertising
Impact and results
In total, adverts across platforms received 863,346 impressions. In addition, the adverts generated 247,465 clicks – a significant reach among residents of Bærum. The Instagram competition #hardetibærum also generated strong local engagement.
The new digital solution made it easier for residents to discover what Bærum has to offer locally, and easier for local businesses to gain visibility. The result is a solution that makes it simpler to find your way around, get involved, and shop locally.