About IBIY and the brief
I Believe In You (IBIY) is a Swiss crowdfunding platform founded by accomplished athletes, headquartered in Bern, Switzerland. The platform's mission is to enable young athletes to realise their full sporting potential and fulfil their dreams.
IBIY's brand had become outdated and no longer conveyed their values with sufficient clarity. The brief was to create a modern, inclusive brand identity that would reflect the positive spirit of IBIY and resonate with their young audience.
The process
We began with workshops to establish a clear and consistent vision, followed by competitor analysis and user interviews with representatives from all target groups.
Drawing on the data gathered, we created personality profiles, moodboards and two complete design directions. IBIY were closely involved at every stage.
"I BELIEVE IN YOU": these four words perfectly capture the essence of the brand. We proposed a design that arranges visual motifs in a pattern based on this phrase, making the name even more central to the platform.
The outcome
Ultimately, the new brand has become the connective tissue of IBIY's communications. Its simplicity and versatility make it straightforward to implement across printed materials, clothing and much more. IBIY's new brand is modern, communicative and easy to extend in the years ahead.