- Business development in the form of consultancy services. Strategy for communication, payment, logistics, integrations, and workflow.
- Design and communication advisory.
- Technical project management and coordination of all third parties in the project.
- Operations services in Amazon Web Services.
- Technical development of the online store solution and all necessary integrations.
- Development of a digital magazine where customers can get inspired and "shop the whole look" with a single click.
Retail & interiors
Revenue in MNOK
Exciting products in the online store
Kremmerhuset Ting & Sånt is a rather unique shop full of temptations. It overflows with things that inspire, and their mission is to make your home beautiful. The first Kremmerhuset store opened in 1979, and today the chain has 500 employees across 67 stores in Norway and Sweden.
The online store is an important part of the chain both in terms of revenue and communication, and will become increasingly important with each passing year.
The starting point for all projects we undertake is that we must have an in-depth understanding of the client's business plan, marketing strategy, routines, and inner workings before we begin sketching concrete solution proposals. Over time, we have gained extensive experience with retail chains that invest heavily in e-commerce alongside their physical stores.
We always start from the premise that the customer, through an omnichannel strategy, should be met in a seamless way regardless of whether they are standing in a physical store, browsing the online store, or somewhere in between with their mobile on the go.
In this project, it was important to create the same welcoming atmosphere in the online store as one gets from walking into the physical stores. Concrete measures to achieve this include, among other things:
- Extensive use of inspirational and lifestyle imagery.
Merging the blog/inspiration and the store so that customers do not need to actively navigate between different sections due to technical limitations. - Ensuring good and relevant information at the right time, thereby creating the "virtual salesperson" found in a physical store.
- Utilising the online store within physical stores by actively displaying products in catalogues and lifestyle images beyond the store's own displays.
Consistent pricing and information across all surfaces. - Making stock information available so that customers always know which stores have which products available for an impulse purchase.
- The loyalty club concept to ensure a personal and efficient shopping experience.
Say goodbye to card numbers, expiry dates, and CVC codes – pay online with Vipps instead!
All you need to pay is your mobile phone. Vipps is the most popular mobile payment solution in Norway.
3 good reasons why you should have Vipps in your online store:
- \nLarge user base with over 3,000,000 Vipps users ready to pay with their phones\n
- \nFaster and simpler to pay than with traditional payment methods\n
- \nImproved user experience / checkout\n
More info: vipps.no
Klarna Checkout is arguably the most popular payment platform (PSP) in the Nordic countries. It is generally regarded as a smooth checkout experience. The main reason for this is the fact that they have a very large user base that has used Klarna before. This means that users do not need to fill in their address and payment details when they arrive at your store, even if they have never shopped with your particular store before.
However, there are limitations in flexibility for Klarna Checkout that may make it necessary to consider using Klarna Payments instead, which is essentially a headless (API) approach to checkout that allows us to build unique checkout experiences for our clients.
Available payment methods with Klarna: card, invoice, financing with repayment over time.
Frontkom maintains the official Drupal Klarna module and works closely with Klarna to deliver the best shopping experience to our clients.
More info: klarna.com
Facebook is one of the most important communication and marketing channels for many online stores. We offer a broad range of integrations and automation with Facebook:
- \nLogin / authentication with Facebook accounts. Makes it easier for customers to create an account and log in to your store.\n
- \nContent sharing\n
- \nAbility to "like" pages, products, etc.\n
- \nDisplaying various content feeds from Facebook on your site\n
- \nWe deliver bespoke applications that interact with the Facebook API for clients who require it.\n
- \nDetailed tracking of traffic, goals, and conversions with Facebook Pixels and Google Analytics.\n
More info: facebook.com
Google Analytics is free to use and a powerful tool for analysing the status of your website and the behaviour of your customers. We integrate this as closely as possible with your website so that you can obtain all the necessary data on traffic, visitors, behaviour, and conversions. As an example of some of the insights you gain:
- What kinds of people visit the website/online store and what do they do when they are there?
- Which pages have the highest conversion rate and how can we optimise this further?
- Where does your traffic come from and which channels convert best?
- What is the ROI (return on investment) for the various marketing campaigns and channels you run?
- Tracking and monitoring custom goals you have set up in Google Analytics.
- Detailed information on e-commerce behaviour and conversions through EE (Enhanced E-commerce) integration.
Frontkom has extensive experience with data collection and analysis in general, and specifically with Google Analytics. When making changes to a website, we always base these on facts from actual users and marketing campaigns.
More info: www.google.com/intl/no_no/analytics/
Cloud-based transport management in a flexible, affordable, and user-friendly way. We have built an integration with the solution that enables, among other things:
- \nPrice calculations\n
- \nAutomatic creation of shipments\n
- \nAutomatic printing of shipping labels upon status changes in the online store.\n
- \nAutomatic cancellation of shipments\n
More info: https://logistra.no/
Bring is Norway's most widely used provider of shipping/delivery services for online stores. We can offer various integrations with Bring depending on the needs of our clients.
- \n"Simple" shipping model with fixed shipping rates and verification of valid delivery methods depending on the delivery location.\n
- \nFull integration with Bring's "Fraktguiden" service, where the interface and usage can be tailored to each individual project.\n
- \nFull handling of tracking and communication / notifications to the customer.\n
- \nWe can offer Bring as a delivery option via logistics solutions such as Logistra Cargonizer or Consignor.\n
More info: bring.no
We have extensive experience developing integrations with Lindbak's chain systems and point-of-sale systems.
- \nLindbak Chain Management platform\n
- \nLindbak POS Services (integration layer with Lindbak's POS systems)\n
- \nTransfer of customers, shopping baskets, orders, order processing, stock balances, and other workflow.\n
More info: http://www.lindbak.no/
Recheckit offers online stores a smart technical platform to increase conversion rates among visitors.
This is achieved through a combination of concrete measures directly on the online store, as well as e-mail campaigns with abandoned shopping baskets sent to customers.
More info: https://recheckit.com/
Boostcom is one of Europe's largest and most forward-thinking providers of loyalty and customer club services for shopping centres and retail chains.
We have carried out a number of integrations between our online store solutions and Boostcom. Examples include:
- \nRegistration / deregistration of loyalty club members.\n
- \nDistribution of discount codes / welcome offers via SMS/e-mail.\n
- \nLook-up of loyalty club status and direct price calculation based on this.\n
- \nSynchronisation of personal data between the online store and Boostcom.\n
- \nControl panels for subscriptions / loyalty club status under "My account" in the online store.\n
More info: http://boostcom.no/