About MaGu
MaGu sells handcrafted silver jewellery made using traditional ring-weaving techniques. Previously, the pieces were showcased on Facebook and at various markets. Frontkom helped MaGu launch an online store where the jewellery can finally be sold directly online.
Marita Gustavsen, the creative force behind MaGu, had long offered simple, elegant jewellery suited to everyday wear and special occasions alike. In collaboration with Marita, Frontkom developed magu.no – an online store that showcases the jewellery, lists the markets she plans to attend, and offers the option to purchase made-to-order pieces.
What did we deliver?
- Needs assessment
- Further development of the visual identity
- Development and launch of the online store
The results for MaGu
- A stronger digital brand experience – the website reflects the quality and identity of the jewellery.
- A more efficient sales channel – a streamlined checkout process makes it easier for customers to complete a purchase.
- A better customer experience – customers can find the products they are looking for more quickly.
- A flexible platform for continued growth – easy to expand the store with new products and collections.
The online store evolved from a product catalogue into an inspiring digital shop that actively drives sales.