Kunde
Oslofjord Folkehøgskole is located in Holtekilen, just outside Oslo. The school offers a range of different programmes to around 70 students each year.
Bransje
Education – private sector. 13 employees.
Oppdrag
The school changed its name and needed a new logo. The collaboration eventually led to the development and delivery of a complete communications strategy.
Nettside
oslofjord.fhs.noThe value for Oslofjord Folkehøgskole
A clearer digital presence
The school's identity and character come through more clearly.
Better support for recruitment
The website guides users more effectively towards applying.
A simpler working day for staff
Staff spend less time on publishing and updates.
A platform that grows with the school
The new solution provides flexibility to further develop content and offerings.
The website went from being an online brochure – to becoming an active tool for recruitment and growth.
From information channel to recruitment engine
For a folk high school, the website is about more than information. It must inspire, build confidence, and persuade young people to choose their school above all others.
Oslofjord Folkehøgskole needed a website that made it easier to understand the programme offering, easier to apply – and easier to manage internally.
The goal was clear: more of the right applicants. Less internal complexity. Greater impact.
The challenge
- Unclear structure made it difficult to distinguish between programmes
- Prospective students couldn't find answers to their questions quickly enough
- The application process was not optimised for conversion
- Editorial work was more time-consuming than necessary
The website showed who they were, but wasn't working hard enough for recruitment.
How we created value
We started from the students' decision-making process: what do they need in order to choose a year at folk high school?
We then built a solution that:
- Makes it easy to compare and understand programme offerings
- Highlights what makes the school and its community unique
- Guides users clearly towards applying
- Gives staff a more efficient and flexible publishing solution
- Is scalable for new programmes and future growth
Design, structure and technology were brought together in one clear direction: making it easier to choose – and easier to manage.
Why this delivers lasting impact
When structure, content and user journey work together:
- More people take the next step
- Decisions become easier
- The school's reputation is strengthened
- Time is freed up internally
Impact isn't about having as many pages as possible. It's about making it simple to choose the right path.
Have a project in mind?
Whether you have a concrete plan or just an idea, we'd love to hear from you. Get in touch, and we'll find the way forward together.
Contact us