About the project
Our client, Phone Decore, owns several e-commerce sites selling electronics accessories, cosmetics, books, and clothing. As the sales experts they are, they are always looking for ways to expand and identified a new niche they wanted to develop: an online store to help people find the perfect personalised gift for any occasion.
The online store needed to attract three distinct target audiences: B2C customers looking for a unique gift, the B2B market seeking gifts for employees, and anyone in search of truly personalised gifts with engravings and custom packaging.
The solution
The approach was to build a straightforward e-commerce solution with a powerful filtering system to help shoppers make the best purchasing decision. Knowing that most visitors would use the store on mobile devices, we focused on delivering an exceptionally smooth mobile shopping experience.
From the administrator's perspective, the goal was to offer maximum flexibility and ease of use. We used WordPress Gutenberg Blocks so that the administrator can change every element on the page in seconds.