Results
Kunde
Retro
Bransje
Retail
Oppdrag
Develop a complete online store with all necessary integrations, seamlessly connected with the physical stores.
Teknologi
What did we deliver?
- Business development in the form of consulting services. Strategy for communication, payment, logistics, integrations, and workflow.
- Design and advisory services on communication.
- Technical project management and coordination of all third parties in the project.
- Operations services in Amazon Web Services.
- Technical development of the e-commerce solution and all necessary integrations.
- Support and ongoing follow-up of the solution, both practical and at a high level.
About Retro
Since 1986, Retro has sold clothing to fashion-conscious and curious Norwegians with an eye for quality.
Their goal is to offer a complete wardrobe for the modern and conscious consumer. You should get that great feeling that comes with finding your new favourites.
Physical stores connected to the online store
Retro has four physical stores located in Trondheim, Bergen, and Kristiansand. By default, inventory is updated based on both Trondheim locations, while Bergen and Kristiansand are "disabled for online purchases" and shown for information only.
When an order is placed containing products from different warehouses, a stock movement is created to illustrate where specific items should be picked from to fulfil the order. When items are returned, this information is used to return them to the warehouse they were originally picked from.
With advanced reporting, Retro employees can see where individual products come from, manage transfers, and later visualise them in the ERP system upon export.
Easy product wishlisting
Customers sometimes want to wait for their next pay cheque, find inspiration, share a nice item with a friend, or browse more products. A simple, fast, and accessible wishlist is a great driver for upselling and new customers through recommendations.
Efficient back-office routines drive growth
We have optimised Retro's back office specifically for the fashion industry and their needs. This means Retro employees work more smoothly, easily, and efficiently with product information, product linking, media such as images and video, and full outfits tied to seasons.
We have also built simple and intuitive tools that make it easy for staff to manage how the product range is presented in the store. They can drag and drop elements and media to showcase the assortment in the best possible way. Every day.
To ensure fast and effective end-customer follow-up and an efficient working day, we have also tailored the order management and customer service solutions to the way Retro operates. An efficient and customised back office helps employees increase customer satisfaction and frees up internal resources for sales-promoting activities.
Product categorisation and menu structure happen automatically
For well-functioning online stores, product categorisation is absolutely essential. It makes products more searchable and makes campaigns and promotion of specific products to different target audiences much more manageable.
For Retro, we built categorisation functionality that allows staff to manually build a menu structure based on categories such as "Women", "Men", "New Arrivals", and "Summer Sale". The URL structure will automatically update itself when a prefix is linked to the main URL. A page will return no results if it is not promoted in the menu, even if the link is accessible.
Get a reminder when sold-out sizes are back in stock
For sold-out sizes, customers can request a reminder when the item is back in stock in exactly their size. This also accounts for several factors that affect availability beyond just inventory status, such as planned availability.
Selected integrations
Logistra Cargonizer for logistics
Cloud-based transport management in a flexible, affordable, and user-friendly way. The integration enables price calculations, automatic shipment creation, automatic label printing on status changes, and automatic shipment cancellation.
Front Systems for POS
Front Systems is an omnichannel POS system that brings all sales channels together in an intuitive cashier app. The integration connects stores with online channels, uses a single central product catalogue, enables stock counting via mobile, sends customised SMS messages, and provides a combined sales report for stores and the online shop.
Bring for shipping
Bring is Norway's most widely used shipping provider for online stores. We offer various integrations with Bring – from a simple shipping model with fixed rates to a full integration with Fraktguiden with complete handling of tracking and customer communication.
Vipps for payment and login
Vipps has 4 million users and customers like to pay with Vipps when shopping online. The integration enables simple login and payment with Vipps.
Klarna for payment
Klarna Checkout is arguably the most popular payment platform (PSP) in the Nordic countries, with a very large user base. Frontkom maintains the official Drupal Klarna module and works closely with Klarna to deliver the best shopping experience. Available payment methods: card, invoice, and financing with instalments.
Meta for social media feed
Meta is one of the most important communication and marketing channels for online stores. We offer integrations for Facebook login, content sharing, Instagram Shopping feed, detailed tracking with Facebook Pixel and Google Analytics.
Strex for SMS communication
Strex is an effective platform for SMS marketing with notifications and customer dialogue. The integration makes it easy to send order confirmations, picking and shipping updates, information about sales and offers, and event invitations.
Google Analytics and Hotjar for statistics and analysis
Frontkom integrates Google Analytics closely with the online store for full insight into traffic, visitors, behaviour, and conversions – including Enhanced E-commerce. With Hotjar, you get access to heatmaps, scroll maps, session recordings, and interactive surveys to understand and optimise the user experience.
Have a project in mind?
Whether you have a concrete plan or just an idea, we would love to hear from you. Get in touch and we will find the way forward together.
Get in touch