Kunde
TOPRO Industri AS
Bransje
Manufacturer of rollators and walking aids
Oppdrag
Bring seven websites together into one. Design, development in WordPress, a product catalogue of around 1,000 products pulled from Bluestone PIM, multilingual support and dealer search. Launched as an MVP in under a month.
Teknologi
Nettside
topromobility.comBackground
TOPRO is a Norwegian manufacturer of rollators and walking aids, with its head office and production in Gjøvik and sales in around 25 countries. The products are not bought online but through dealers, and that shapes what the website has to do: show the range, answer questions and lead the visitor on to the nearest dealer.
The starting point was seven separate websites, one per market, each updated on its own. The same change had to be made seven times, and over time the content drifted apart.
The deadline was tight. The new site was to launch as an MVP in under a month, with what it needed to stand on its own from day one, and a foundation to build on afterwards.
We had a tight deadline and a complex starting point: seven websites, around 1,000 products and several languages. Frontkom delivered an MVP in under a month, and now we have one website and one source of product data. We also chose them because they have real AI expertise, not just an interest in it. That will be decisive for how we develop our web presence from here.
What did we deliver?
- Design of the new website
- Development in WordPress with the Ollie theme
- Custom Gutenberg blocks for editorial work
- Product catalogue built on WooCommerce, without online purchase
- Multilingual support with Polylang Pro
- Integration with Bluestone PIM
- Dealer search with Google Maps
- SEO and redirects
- Advisory services, launch support and hosting
WordPress with Ollie and custom blocks
The site is built on WordPress with the Ollie theme and a set of custom blocks in the Gutenberg editor. That lets TOPRO's editors put pages together themselves, without developer help, within the limits of the design.
Product data straight from the PIM
The product information sits in Bluestone PIM and is pulled into the website automatically. The catalogue holds around 1,000 products today and will grow towards 3,000. That gives one source of truth for product data, and changes to the range do not have to be maintained in two places.
A catalogue without a checkout
The product catalogue is built on WooCommerce, but without online purchase. We use the structure for variants, filtering and product pages, while the action on each product page is to find a dealer, which is how TOPRO actually sells.
Multilingual support to reach more markets
TOPRO sells in around 25 countries, and the website has to speak more languages than English. Multilingual support is handled with Polylang Pro, which keeps the language versions of each page together and lets the editors work in one installation rather than one website per market.
Dealer search on a map
A dealer search built on Google Maps connects the product pages to the dealer network. The visitor goes from reading about a product to seeing where it can be tried out, in the same flow.
SEO and a safe launch
We handled search engine optimisation and redirects from the old websites, so established positions and links came across. The launch was carried out with development and operations resources in place.
Do you have a project in mind?
Whether you have a concrete plan or just an idea, we would love to hear from you. Get in touch and we will find the way forward together.
Get in touch