A global website allowing for a local touch
AOC is a brand of TPV Technology – the world’s largest manufacturer of computer monitors, with a 33% global market share. With its brand, TPV is aiming to move up the market from a white-label hardware producer to an end-customer market presence of its own. AOC designs and produces a full range of LCD TVs and PC monitors, sold worldwide. AOC Gaming is also a challenger in the gaming market, offering stylish monitors and peripherals for gamers.
In late 2020, AOC hired us to work on their work efficiency and brand consistency. We implemented a new AOC website in Europe and the United States, which in 2023 was globalized to serve 88 countries where AOC is present.
So far, the AOC Global website has been introduced in 51 countries and is operating in 15 languages (7 more to be added). The process automation around content creation and the central content hub saves enormous amounts of administrators’ time and makes the AOC brand consistent across the world.
Overdue for an update
AOC had multiple reasons to upgrade its website:
- The old website publication process was clunky and time-consuming, leading to costly mistakes and delays.
- AOC’s business requires frequent changes to multiple product pages. Often, it took months for the old provider to build new pages, and AOC had to pay for every change.
- The old website had an outdated user interface and design, which reduced search capabilities, conversion rates, and sales.
- Last but not least, gaming is one of the two main pillars of AOC’s business, but the visual presentation of the old website was not standing out from the competition.
In 2021, it was decided that AOC Gaming would undergo major restructuring and rebranding. It was the perfect opportunity to create a new website with a strong visual identity and better technical capabilities.
Cutting-edge visuals meet optimized performance
Our approach focused on six main areas:
Perfectly smooth user journeys
We created a website prototype optimized for various user journeys. Working closely with the client team, we prepared dazzling visuals, identified assets that would be needed, and optimized performance with accessibility in mind.
Limitless languages capabilities
Language flexibility is the core feature. Each language can be configured separately and have a different structure, or be populated from the English version. The website and its design also support right-to-left languages.
A search that always finds what you are looking for
The product search engine needed to be typo-resistant and able to handle a variety of user searches: by product name, code, or features. To achieve this, we used the advanced Elastic Search mechanism.
Flexible and automated content management
We wanted to find a sweet spot between process automation and allowing the administrator to play with the editor allowing for quick and easy content changes. By defining a list of recurring elements we have created a block-based editor. The product page, technical specifications, and galleries are generated automatically by injecting PIM data into a block-based page structure.
Time-saving integrations for faster product launches
The most crucial API connection for the website was PIM (product information management system). We created a fully automated solution – simply type a SKU code into the CMS and within seconds, a new product landing page is ready to be published in 15 languages.
Brand consistency across all markets
Less personnel rotation, better employee engagement, loyalty, and good spirits. A brand identity that your employees can relate to is something your HR will thank you for.
The battle-tested delivery process with business goals in mind
Robust discovery workshops allowed us to define user needs and technical constraints. Core content and customer journey workshops defined our priorities for optimizing the website flow.
The integrations were complex but the website needed to be launched quickly. By working agile, we could pivot and incorporate changes as needed.
As the launch of the new website was related to the redesign of AOC’s product lines, all product assets had to be created from scratch. We worked closely with AOC’s design department to produce new visuals. At the same time, our tech team was closely cooperating with third-party vendors to deliver all necessary software integrations.
Results
- Significant maintenance cost reduction
- Website implemented in 91 countries, serving 22 languages
- Over 500 products published in an automated process
- Hundreds of hours saved through product page creation automation
We are currently working with AOC on further projects. The AOC website is constantly being developed and optimized in collaboration with our teams.
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