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Bull Ski & Kajakk


Sports and leisure equipment


Develop a complete online store solution with necessary integrations

We have delivered:

  • Business development through consulting services. Strategy for communication, payment, logistics, integrations, and workflow.
  • Design and advisory services on communication.
  • Technical project management and coordination of all third parties in the project.
  • Operational services on Amazon Web Services.
  • Technical development of the online store solution and all necessary integrations.
  • Support and ongoing maintenance of the solution, both practical and strategic


Number of stores


Revenue in MNOK




# of products in the online store

Bull Ski & Kajakk

Bull Ski & Kajakk: Expertise, unique products, and personal service. You can feel it.

Bull Ski & Kajakk nettbutikk

Bull Ski & Kajakk have three stores in Oslo, in addition to an online store. They specialize in selling sports and leisure equipment with a focus on the product categories of skiing, kayaking, cycling, and running. The staff personally tests the product range and can provide qualified recommendations. The limited product categories and extremely active staff make this possible. Bull Ski & Kajakk has an extensive selection (in the few product categories) for both elite athletes and those who simply want to enjoy their outdoor activities.

The main focus is on B2C and end consumers, but they have also provided a comprehensive B2B solution to some of the larger sports clubs in the Oslo area. Unique prices, distinctive assortments, and creative solutions for club members contribute to the success of Bull Ski & Kajakk.

Bull Ski & Kajakk nettbutikk

How to succeed in today’s sports market?

What is needed and what systems are required to thrive in a highly competitive sports industry? Bull Ski & Kajakk is not a low-cost chain that competes solely on price. For Bull Ski & Kajakk, the most important aspect is to provide good and personalized advice on the equipment you need, based on the staff’s own experience in both outdoor activities and competition. The right products combined with a personal shopping experience are, therefore, the key.

To communicate this in the market, content is crucial. It is therefore essential for Bull Ski & Kajakk to not only have a store solution that converts well at the checkout but also to have a good publishing solution that makes it easy to publish and expose good content to customers in various settings.

Our online store solution focuses precisely on this. In addition, customers expect that both the physical stores and the online store provide a seamless experience in every way. By building tight and good integrations between the various systems, we have achieved exactly this

Bull Ski & kajakk nettbutikk

Selected integrations

Klarna for payments

Klarna Checkout is arguably the most popular Payment Service Provider (PSP) in Nordic countries. It’s generally known for providing a smooth checkout experience. The main reason for this is its extensive user base that has used Klarna before. This means that users don’t need to fill out their address and payment information when they visit your store, even if they haven’t shopped at your specific online store before.

However, there are limitations in flexibility with Klarna Checkout, which may necessitate considering the use of Klarna Payments instead. Klarna Payments offers a headless (API) approach to checkout, allowing you to build unique checkout experiences for your customers.

Available payment methods with Klarna include credit/debit card payments, invoice payments, and financing options with installment payments over time.

Frontkom maintains the official Drupal Klarna module and collaborates closely with Klarna to deliver the best shopping experience to its customers.

More info: Klarna

Logistra Cargonizer for logistics

Cloud-based transport management in a flexible, cost-effective, and user-friendly manner. We have created an integration with the solution that includes features such as:

  1. Price Calculations: The system can calculate shipping costs for you.
  2. Automatic Shipment Creation: It can automatically generate shipments based on orders or other criteria.
  3. Automatic Printing of Shipping Labels: Shipping labels are automatically printed when there are status changes in the online store.
  4. Automatic Shipment Cancellation: It can also automatically cancel shipments as needed.

This integration streamlines the transportation and shipping processes, making them more efficient and hassle-free for users.

More info: Logistra

ERP-system – Lindbak Retail Systems

We have good experience in developing integrations with Lindbak’s chain systems and point-of-sale systems.

Lindbak Chain Management platform Lindbak POS Services (integration layer with Lindbak’s point-of-sale systems) Transfer of customers, shopping carts, orders, order processing, inventory balance, and other workflow.

More info: http://www.lindbak.no/butikkdata/

Sales and customer follow-up – LiveChat

One of the market’s most widely used solutions for direct communication with customers via chat.

A flexible solution where x-number of customer consultants can assist customers as needed. Chat when you are online, let customers leave a message when you are not available. Good back-end solution for administration and control of chat.

The interface can be customized in detail, and administration is available on the web and via the app on mobile.

More info: www.livechatinc.com

Google Analytics for statistics and analysis of data

Google Analytics is a free and powerful tool for analyzing the status of your website and your customers’ behavior. We integrate it as closely as possible with your website to provide you with all the necessary data about traffic, visitors, behavior, and conversions. Here are some examples of the insights you can gain:

  1. Visitor Insights: Understanding the demographics and behavior of the people who visit your website or online store.
  2. Conversion Optimization: Identifying which pages have the highest conversion rates and how to further optimize them.
  3. Traffic Sources: Knowing where your traffic is coming from and which channels are delivering the best conversions.
  4. ROI Tracking: Calculating the return on investment for various marketing campaigns and channels.
  5. Custom Goal Tracking: Monitoring and tracking specific goals you’ve set up in Google Analytics.
  6. E-commerce Behavior and Conversions: Detailed information about e-commerce behavior and conversions through Enhanced E-commerce (EE) integration.

Frontkom has extensive experience in data collection and analysis, both in general and specifically with Google Analytics. When making changes to a website, they always base their decisions on facts from real users and marketing campaigns.

More info: Google Analytics

Meta for log in and feed from social media

Meta (formerly known as Facebook) is one of the most important communication and marketing channels for many online stores. We offer a wide range of integrations and automation with Meta, including:

  1. Login/Authentication with Facebook Accounts: Simplify the process for customers to create an account and log in to your online store using their Facebook credentials.
  2. Content Sharing: Enable customers to share your pages, products, and content on their Facebook profiles.
  3. “Like” Functionality: Allow users to “like” pages, products, and other elements on your website and share their preferences on Facebook.
  4. Display Various Content Feeds: Showcase different content feeds on your website from Meta, such as Instagram feeds, Shopping feeds on Meta, and Shopping feeds on Merchant Center, among others.
  5. Custom Applications: Develop customized applications that interact with the Facebook API for clients who require specific functionality.
  6. Detailed Tracking of Traffic, Goals, and Conversions: Implement tracking with Facebook Pixel and Google Analytics to gain insights into website traffic, goals, and conversions.

These integrations and tracking mechanisms provide valuable insights and enhance the interaction between your online store and the Meta platform, helping you effectively reach and engage your target audience.

More info: Facebook

Would you like to know more about building a modern and scalable online store?  Get in touch with me 👋

Thomas Kulvik

Thomas Kulvik

CCO & eCommerce expert

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