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Hans Nielsen Hauge VGS




Work more systematically, purposefully, and strategically with reputation, visibility, and recruitment in digital channels.







Our delivery:

  • Strategy, consulting, and training
  • Digital marketing
  • Content production
  • Paid advertising
  • Conversion optimization
  • Campaigns and landing pages
  • Website design and development
  • Website operation and maintenance

Portrett av Martin Gulbrandsen

We are very satisfied with our collaboration with Frontkom. There is a good balance between strategic and operational work that provides us with a clear direction, synchronized communication across channels, and excellent results. Together with Frontkom, we work extensively on how to prioritize channels, angle our messages, and target the right audiences. In our marketing efforts, the results speak for themselves and exceed all expectations! Frontkom has been a crucial support in our work to further develop the school. Starting from the autumn of 2024, we are expanding with 1000 sqm, three parallel classes, and more subjects for the students. I can confidently recommend Frontkom.

Martin Gulbrandsen, Principal at Hans Nielsen Hauge VGS

When the competition for students intensified, Hans Nielsen Hauge VGS received assistance from Frontkom with strategy and recruitment. Many successful activities paid off, and the school is expanding its capacity.

Let’s begin with the results: Hans Nielsen Hauge VGS experienced an increase in the quantity and improved quality of applicants for the private school. Marketing activities supported the school’s strategy and strengthened the brand both internally and externally

The challenge

Hans Nielsen Hauge VGS has been operating a school in the center of Fredrikstad since 2014 and gradually built up to become a school with nearly 270 students, known for its strong academic and social reputation. Hans Nielsen Hauge VGS reached out to us when they sought more predictable operational frameworks from year to year and a clearer communication strategy. The reason behind this was, among other things, the increasing competition they faced from both public and private secondary schools.

Christopher Mentz

“What stands out with Frontkom is their proactive approach. They challenge and enrich us, provide input, and offer the resistance and support we need. At the same time, they respond promptly to inquiries, and their deliveries are solid. For the first time, we expanded with three classes at VG1. In addition, we have full classes with waiting lists at VG2 and VG3. It’s absolutely fantastic! They do thorough work, and we give them our highest recommendations.”

Christopher Mentzoni, Administrative Manager at Hans Nielsen Hauge VGS

What we did

We began our collaboration by re-establishing and clarifying the school’s vision, mission, and values so that everyone is aligned and conscious of both the goal and how daily work contributes to reaching it. Then, we developed a marketing and content strategy to give HNH VGS a stronger ownership of its digital channels with tailored communication to the target audiences. We recognized that multiple individuals are involved in the choice of school and program, and it’s crucial to reach both decision-makers and influencers.

To enhance visibility, we started by refreshing the website with a brand new look and improved navigation. The website overhaul was based on user data and traffic analysis, helping visitors find information more quickly. We also aimed to increase website traffic further. Therefore, we initiated content production for blogs and advertising on social media platforms like Snapchat and TikTok to achieve this goal. The articles we created were highly relevant and had lasting value so that they could be reused, republished, and updated from year to year, making recruiting efforts more efficient in each recruitment period. These articles also directed readers to a landing page for student applications.

Reports showed that quality content and social media advertising were highly effective. Consequently, we focused extensively on these during the recruitment period from October/November to March, resulting in even better outcomes. Hans Nielsen Hauge VGS filled their inbox with more student applications than ever before and attracted more new students. The school also noticed that ambitious and academically strong students applied much earlier than before and were choosing HNH VGS.

The primary reason for Hans Nielsen Hauge VGS’s success in digital marketing is the close dialogue with our advisors and ongoing reporting throughout the process. This gave us valuable insights into the client’s needs, as well as important knowledge about the target audience and the market. We were able to monitor external factors and plan for natural fluctuations throughout the year. For example, there’s a seasonal shift from March to September when the focus is on educating young minds, and few students switch schools during this time. Consequently, we limited marketing efforts in those months to focus on preparation for the next recruitment period and maintenance. Instead, we allocated resources when demand increased again in the winter.



increase in the number of school applications from 2022 to 2023


increase in the number of new website visitors


increase in organic website traffic


increase in organic social media traffic

Expanding by 1000 sqm

In 2024 the school will be expanded by 1000 sqm

Adds one class

For the first time, the school will have three classes in VG1

Waiting list for VG2 and VG3

The school has full classes with waiting lists for VG2 and VG3

Would you like to learn more about websites and digital marketing for schools? Get in touch 👋

Marianne Godiksen

Marianne Godiksen

Sales Manager and Senior Digital Advisor

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