Content Production in 2026: How to Write Blog Posts with Claude, MCP and Sanity in 10 Minutes

It took me under ten minutes to create and publish this finished blog post on frontkom.com today. Not because I had written it in advance, and not because someone else had done the work. I simply asked Claude to do it, and it worked.

We are in the middle of a shift in how content is created and published. Not because AI replaces the writer, but because the workflow around content production is becoming radically shorter. This article is about how we at Frontkom use Claude, MCP and Sanity to write, structure and publish blog posts, and what it actually gives us compared to the old way.

What the old way looks like

Most people who publish content regularly know the flow well. You open a Google Doc. You write, edit and rewrite. A few rounds of proofreading. Then you log into the CMS, create a new document, paste in the text and reformat because pasting never goes perfectly. Finally you find an image, fill in the metadata, set a slug and publish.

It is not a bad system. It works. But it involves a lot of manual steps, and each step is an opportunity to delay, forget or make a mistake.

The biggest problem is not the writing itself. It is everything around it. Finding the right tone. Getting the structure in place. Remembering to fill in all the fields in the CMS. Not letting the post sit half-finished because the timing never felt quite right.

The new workflow: Claude, MCP and Sanity

What we use now is a combination of three things: Claude as a writing tool and thinking assistant, MCP (Model Context Protocol) which connects Claude directly to Sanity, and Sanity as the content database and publishing platform.

An important step in our setup is that Claude has been trained on Frontkom as a company. It knows our tone of voice, understands how we structure blog posts and what kind of language fits the Frontkom style. That means Claude does not just produce generic content, but writes with our identity and communication style as a starting point. The first time took a little while to get right. Now it is locked in.

MCP is the connection that makes the whole flow possible. It is an open standard that lets AI models communicate with external systems in a structured way. Think of it as a universal interface between Claude and the rest of the tools you already use. Once MCP is set up against Sanity, Claude can read your content structure, create new documents and save them as drafts, without you ever needing to open Studio.

What the flow looks like in practice

You start with an idea, or just a topic. You ask Claude to write a post. Because Claude already knows the Frontkom style and our blog format, you rarely need to explain much. You say what you want to write about, and Claude takes it from there.

When you are happy with the content, you ask Claude to publish it to Sanity. Via MCP, Claude creates the document with the right structure: title, excerpt, body text, category, reading time and slug. Everything is saved as a draft. You go into Studio, review it, add an image and publish.

The whole process from idea to finished draft takes under ten minutes.

What you actually get out of it

A lower barrier to publishing

The biggest gain is not speed. It is that the threshold for actually publishing something drops dramatically. Many good ideas die because the journey from thought to finished post feels heavy. When you can have a solid draft in ten minutes, a lot of that friction disappears.

Consistent tone and structure

Because Claude is trained on the Frontkom voice, you get natural consistency in style without needing to spend time adjusting. It becomes easier to maintain tone of voice across different authors and over time, which is genuinely difficult to do manually when people write differently and infrequently.

No manual metadata errors

Slug, category, reading time, excerpt. All fields are filled in automatically based on the content. These are small things, but they are the reason many posts never get published because someone forgot the slug or picked the wrong category.

You stay in control

Nothing gets published without your approval. Claude always creates a draft first. You go in, read it, adjust if needed and publish when you are satisfied. The workflow is designed to give you full control, with AI handling the tedious steps.

AI does not replace the writer. It removes the friction between idea and publication.

But what about quality?

That is what everyone asks. And the answer is that it depends on what you put in.

Claude is good at writing correctly, clearly and in a structured way. What it cannot replace is the professional insight, the concrete experience and the questions that only you can ask because you have worked with something over time. The best use of Claude in content production is not asking it to write everything from scratch. It is using it to shape, structure and finish what you already know.

Give Claude a topic and a few key points. Because it already knows the Frontkom tone, you do not need to explain the format. You get something that resembles what you would have written yourself, just faster.

How to get started

It requires a bit of setup once. You need Sanity with MCP activated, and Claude needs to be trained on your company: who you are, how you write and what kind of content you publish. After that it is just a matter of starting a conversation.

Start by giving Claude existing blog posts from your website. Ask it to identify the tone, structure and what characterises the style. It does not take long, and you only need to do it once. Then give it a topic and let it go.

Want to know more about how Frontkom can set up this kind of workflow for your organisation? Feel free to get in touch.