CRM that delivers insight and value
Most CRM projects don't fail technically. They fail on prioritisation and ownership. CRM only creates value when people, processes and technology are aligned. We help you use CRM strategically, so that sales, marketing and customer service work in the same direction and deliver measurable impact.
How we build a CRM that people actually use
A CRM only creates value when it is actively used day-to-day by sales, marketing and customer service.
- Define clear goals and KPIs in the CRM
- Map work processes before the system is configured
- Ensure ownership and buy-in across the organisation
- Optimise based on actual usage and data
The result is a CRM that supports your goals and creates better collaboration between teams.
What we help you with
A good CRM doesn't start with technology. It starts with what you actually want to achieve.
- The right CRM choice based on your goals and complexity
- CRM strategy and clear KPIs
- Mapping of sales, marketing and service processes
- Selection and implementation of the right CRM, including HubSpot
- Automation, integrations and data structure
- Optimisation and continued development over time
We make sure everything fits together: CRM must support the business, not the other way around.
We are specialists in HubSpot, but we always recommend the CRM solution that best fits your needs.
Greater impact with CRM
- Clear direction before you invest
- Higher adoption and better collaboration between teams
- More reliable data and better decisions
- A faster path from lead to customer
- Documentable return on your CRM investment
The impact is felt both within the organisation and on the bottom line.
Ready to get more out of your CRM?
Let us assess how CRM can become a growth engine, not just another system in your portfolio.
Book a strategic CRM conversationHere are some of the questions we frequently receive from leaders considering CRM.
Frequently asked questions
A CRM system (Customer Relationship Management) is a tool that helps businesses gather, organise and follow up on customers and leads in one place. A good CRM system gives you better control over sales, customer dialogue and marketing, and contributes to increased growth and more efficient processes.
CRM is suited to any business that wants better control over customers, sales and follow-up. Companies that work actively with marketing, sales and customer service gain great value from CRM because it brings all information together in one place and makes it easier to drive growth.
HubSpot is a leading CRM platform that brings together sales, marketing, customer service and website tools in one system. HubSpot makes it easier to follow up customers, automate processes and measure results — all from a single platform.
HubSpot has a free version with basic CRM features. Paid plans start from around £75/month and vary according to features, number of users and contacts. We help you choose the right plan based on your needs and budget.
Yes, Frontkom can help you even if you don't have HubSpot today. We start by understanding your needs and recommend the CRM solution that fits best — whether that is HubSpot or another platform.
Yes. HubSpot can be tailored to your workflows, data models, automation and reporting so that it supports the way you work. We make sure the system is set up correctly from the outset.
We place great emphasis on adoption. That means involving users, defining clear work processes, providing training and making continuous improvements based on actual usage and feedback.
Yes. We have migrated millions of rows from legacy systems to HubSpot and other CRM platforms. We ensure that data is transferred correctly, securely and without loss of important information.
We measure impact in actual business terms: better sales flow, higher conversion, improved customer dialogue and more reliable insight. We establish clear KPIs from the start and report continuously on progress.
We use AI to enhance CRM in several ways: smarter lead scoring, automated follow-up, better segmentation and predictive analytics. HubSpot also has built-in AI features that make it easier to work efficiently with customers.
