How do you treat your content?
Writing a blog article is one thing, but what you do with it is decisive. Existing customers need to know that you wrote it and potential customers have to be able to find it on Google. That’s why we’ve got skills at SEO, email marketing and the rest of the Inbound toolbox.
Content creates trust, and trust generates sales. Unlike a time limited commercial or ad, you can reap the harvest from relevant content for a long time.
A content strategy lets you learn from both your successes and mistakes. We keep track of what works and not for you, so that we can do more of what gives results.
Effective content production
Sytematize content production to make it as time efficient as possible. We have the processes in place which lets you focus on what you’re best at.
Content that hits the mark
You know who you want to reach with your content. The target group(s) you’ve selected should have their specific questions answered. So that you can do effective content marketing we perform customer surveys where we talk directly to your customers. Our goal is that whatever your target group is wondering about in your field, they will have answers to on your website.
Six ingredients for good content
Vision, mission and values
Why does your business exist? How do you relate to social challenges? What gets you out of bed in the morning and what values guide you?
These are questions you should have answers to in order to know what to write about and from what angle.
Is your business modern or traditional, informative or opinion forming?
Being synced on these things can contribute to shape your unique digital voice.
Tone of voice
When you know what elements make up your personality, you can communicate in a way which reflects it.
To make your message stand out in the jungle out there you need the right strategy, many different content formats and several channels you publish it in.
We help you with all kinds of editorial production and know all the best tricks in the book.
Images, video and graphics
Yes, text is an important source for website traffic, but content is more than text.
Customers want to see who you are, and we help show your personality, whether it’s on social media or your website.
Reply to your customers’ questions and make the answers visible. Simple as that.
We find out what they are asking, and how you should answer. Read more about how we work with Inbound Marketing here.